3 Hour | MP4 | Video: 640×360 | 59 kbps | 44 KHz | Pdf | 125 MB
Genre: eLearning | Language: English
Do you find Social Media confusing? Baffling? Irrelevant? If you want to understand how Social Media works and what it can do to help you grow your business then this Course is for you.
In a series of short videos (circa 5 minutes each), supported by downloadable PDFs of the Slidedecks, I talk you through Social Media Strategy in a clear, logical and highly structured way.
This Course has been distilled from a 3 hour Seminar programme that I teach to give you the essentials of Social Media Strategy in 13 Videos lasting just over 55 minutes.
If Social Media is new to you, then this Course will explain many of the concepts and features of Social Media to give you the foundations to establish your own Social Media Strategy.
Six Quick Facts about me:
1. I have a Masters Degree from Cambridge University and an MBA with Distinction from Cass Business School
2. I spent a total of nine years as a British Army Officer.
3. I am a Fellow of the Securities Institute in the UK
4. I have been advising Entrepreneurs and Companies since 1988, with deal sizes between $ 500k and $ 3 Billion
5. I have been active in Social Media since joining Ecademy in 2002 (blogging, podcasting and making business videos)
6. I have a Border Collie called Henry
What are the requirements?
None – its that simple!
What am I going to get from this course?
Over 25 lectures and 3 hours of content!
To Understand, Engage and Grow your Business Using Social Media
Be able to identify your social media audience
Have a clear understanding of what is meant by social media
Discover how social media can work for you
Discover the power of a social media funnel
Discover why sharing and not selling is at the heart of Social Media
Discover a framework to understand the complex social media landscape
Discover why a social media strategy has to be built around your own website – your home on the web
Learn how to use content marketing and growing an email list as part of your social media strategy
Discover the power of repurposing content to broaden your social media strategy
Discover some important social media tools that you can use to strengthen your social media strategy
Learn some Social Media Strategy Tips and Tricks
Learn some social media tips and tricks relating to Linkedin, YouTube and Twitter
What is the target audience?
Entrepreneurs
Employees
Students of Social Media
Students of Marketing
